Social media marketing is an effective marketing tool for businesses and brands and solar industry is not an exception. Let’s be honest, social media marketing can be stressful and posting a carousel of solar panel photos with a trendy audio just doesn’t cut it. If you run a solar company, you know that standing out on social media in 2025 takes more than surface-level effort, it takes strategy and intentionality.
Platforms like Instagram, LinkedIn, and even TikTok offer powerful tools to get in front of the right audience and help in generating leads faster. So, what works for solar companies on social media this year? Today we’ll be going into the strategies and tactics that are effective in social media marketing and help with increasing reach and generating leads and how you can apply them right away.
1. Build Trust With Educational Content
The solar industry is a big investment. Most customers don’t wake up and decide to go solar without doing their research. That’s where educational content comes in. If done properly, you can begin to increase your reach to your potential audience even before they're ready to buy.
Instead of focusing purely on sales and product-centered content, create short videos, carousels, and infographics that answer common questions like:
How much does solar save you in 2025?
What’s the lifespan of modern solar panels?
Do solar panels work in cloudy regions?
This approach builds credibility and positions your brand as a helpful guide, not just another business trying to close a sale. Research shows that educational content drives more engagement than product-heavy posts because it speaks directly to customer pain points. Consumers exposed to educational content are 131% more likely to purchase than those who haven’t engaged with such material. When choosing between brands, people are 83.6% more likely to opt for the one offering educational content.
Use tools like Instagram Reels or TikTok to create these short educational videos. Keep them under 60 seconds and end with a soft, non-salesy CTA. You’re not just sharing facts, you’re building trust. And that trust is what shortens the buying cycle.
2. Tap Into Local Awareness Campaigns
Connecting with local customers is very important if you’re looking to scale your solar business; people want to buy from someone nearby. In 2025, with Google and Meta favoring local content in feeds and ad targeting, solar companies that go hyperlocal are seeing stronger results. Targeting your content to local cities or regions makes your message more relevant and more likely to get shared. This can be as simple as:
Featuring a “Client of the Month” from your area.
Posting real-life installation stories with geo-tags.
Sharing updates about regional rebates or energy policies.
Geo-targeted campaigns see higher engagement and conversions, especially when tied to time-sensitive offers. When you pair this with localized paid ads you have a higher chance of increasing visibility in your service area.
3. Use Paid Ads for Retargeting and Lead Generation
Organic content is great, but paid ads are where you can scale immensely. Don’t think organic reach is dead, but relying totally on it is not the best decision. That’s why solar companies are doubling down on paid advertising across Facebook, Instagram, and even LinkedIn. In 2025, to market your solar business, you must:
Run retargeting campaigns for people who visit your website but don’t convert.
Use lead gen forms directly on Facebook and Instagram.
Combine education + offer (e.g., “Free solar savings estimate for Uyo homeowners”).
4. Show Real People, Not Just Panels
One of the most effective trends this year is humanizing your solar brand. That means less stock imagery, more you. Solar may be about tech, but people don’t trust tech, they trust people. That’s why user-generated content (UGC) and behind-the-scenes posts are gaining traction.
According to Nielsen, 92% of consumers trust UGC more than traditional ads. This further substantiates the truth that people will engage and resonate more with your content if the content is human and user-focused. Here’s what works:
If you're not comfortable on camera, start small with voiceovers or quotes over images.
Authentic content performs better than polished ads because people trust people, not logos.
5. Leverage Influencer Marketing
Influencer marketing isn’t just for fashion brands anymore. In 2025, more solar companies are teaming up with local creators and micro-influencers to boost trust and reach. Micro-influencers (those with 2,000–20,000 followers) are delivering real value, especially in local or sustainability-focused niches.
Influencer marketing delivers 11x higher ROI than traditional display ads. Find creators who already talk about sustainability, home improvement, or finance, and let them tell your story in their own way. Honest reviews, walkthroughs, or even home installations are various types of content that these influencers can share with their audience.
This kind of third-party endorsement builds massive credibility, especially with homeowners who are new to solar.
6. Consistency over Volume
Trying to post daily without a system is a fast track to burnout. Sustainable and consistent posting reflects your brand and speaks to your customer. Brands and businesses that post 3–4 times per week see 2x higher engagement than those that post randomly.
Consistency beats frequency. A common mistake solar companies make is posting every day for a week, then ghosting for a month. Instead:
Post 3–4 times per week.
Plan content around themes: education, customer stories, team highlights, and offers.
Use tools like Buffer, Hootsuite, or Metricool to schedule ahead and stay organized.
To make the creation process easier, create templates for recurring post types. That way, you’re not reinventing the wheel every week.
Need help with marketing for your solar company?
Social media marketing for solar companies in 2025 isn’t about going viral. It’s about building trust, staying in the minds of internet users, and showing up consistently with real value.
Whether you read this whole post top-to-bottom, or you just needed a piece of our marketing advice, we hope these steps have helped you create a stronger solar energy marketing plan.
If you’re looking for an agency to help you execute these steps, automate communications and activate marketing campaigns, we can help. Digxital helps you grow organically without expensive leads or ads by helping you deliver an amazing customer experience.
We turn happy customers into more 5-star reviews and referrals. Book a demo today or start for Free to see how we can help make your solar company stand out.
Social Media Marketing for Solar Companies: What Actually Works in 2025
Social media marketing is an effective marketing tool for businesses and brands and solar industry is not an exception. Let’s be honest, social media marketing can be stressful and posting a carousel of solar panel photos with a trendy audio just doesn’t cut it. If you run a solar company, you know that standing out on social media in 2025 takes more than surface-level effort, it takes strategy and intentionality.
Platforms like Instagram, LinkedIn, and even TikTok offer powerful tools to get in front of the right audience and help in generating leads faster. So, what works for solar companies on social media this year? Today we’ll be going into the strategies and tactics that are effective in social media marketing and help with increasing reach and generating leads and how you can apply them right away.
1. Build Trust With Educational Content
The solar industry is a big investment. Most customers don’t wake up and decide to go solar without doing their research. That’s where educational content comes in. If done properly, you can begin to increase your reach to your potential audience even before they're ready to buy.
Instead of focusing purely on sales and product-centered content, create short videos, carousels, and infographics that answer common questions like:
How much does solar save you in 2025?
What’s the lifespan of modern solar panels?
Do solar panels work in cloudy regions?
This approach builds credibility and positions your brand as a helpful guide, not just another business trying to close a sale. Research shows that educational content drives more engagement than product-heavy posts because it speaks directly to customer pain points. Consumers exposed to educational content are 131% more likely to purchase than those who haven’t engaged with such material. When choosing between brands, people are 83.6% more likely to opt for the one offering educational content.
Use tools like Instagram Reels or TikTok to create these short educational videos. Keep them under 60 seconds and end with a soft, non-salesy CTA. You’re not just sharing facts, you’re building trust. And that trust is what shortens the buying cycle.
2. Tap Into Local Awareness Campaigns
Connecting with local customers is very important if you’re looking to scale your solar business; people want to buy from someone nearby. In 2025, with Google and Meta favoring local content in feeds and ad targeting, solar companies that go hyperlocal are seeing stronger results. Targeting your content to local cities or regions makes your message more relevant and more likely to get shared. This can be as simple as:
Featuring a “Client of the Month” from your area.
Posting real-life installation stories with geo-tags.
Sharing updates about regional rebates or energy policies.
Geo-targeted campaigns see higher engagement and conversions, especially when tied to time-sensitive offers. When you pair this with localized paid ads you have a higher chance of increasing visibility in your service area.
3. Use Paid Ads for Retargeting and Lead Generation
Organic content is great, but paid ads are where you can scale immensely. Don’t think organic reach is dead, but relying totally on it is not the best decision. That’s why solar companies are doubling down on paid advertising across Facebook, Instagram, and even LinkedIn. In 2025, to market your solar business, you must:
Run retargeting campaigns for people who visit your website but don’t convert.
Use lead gen forms directly on Facebook and Instagram.
Combine education + offer (e.g., “Free solar savings estimate for Uyo homeowners”).
4. Show Real People, Not Just Panels
One of the most effective trends this year is humanizing your solar brand. That means less stock imagery, more you. Solar may be about tech, but people don’t trust tech, they trust people. That’s why user-generated content (UGC) and behind-the-scenes posts are gaining traction.
According to Nielsen, 92% of consumers trust UGC more than traditional ads. This further substantiates the truth that people will engage and resonate more with your content if the content is human and user-focused. Here’s what works:
Behind-the-scenes videos of your team at work.
Client testimonials
Quick clips of happy customers turning on their new system.
If you're not comfortable on camera, start small with voiceovers or quotes over images.
Authentic content performs better than polished ads because people trust people, not logos.
5. Leverage Influencer Marketing
Influencer marketing isn’t just for fashion brands anymore. In 2025, more solar companies are teaming up with local creators and micro-influencers to boost trust and reach. Micro-influencers (those with 2,000–20,000 followers) are delivering real value, especially in local or sustainability-focused niches.
Influencer marketing delivers 11x higher ROI than traditional display ads. Find creators who already talk about sustainability, home improvement, or finance, and let them tell your story in their own way. Honest reviews, walkthroughs, or even home installations are various types of content that these influencers can share with their audience.
This kind of third-party endorsement builds massive credibility, especially with homeowners who are new to solar.
6. Consistency over Volume
Trying to post daily without a system is a fast track to burnout. Sustainable and consistent posting reflects your brand and speaks to your customer. Brands and businesses that post 3–4 times per week see 2x higher engagement than those that post randomly.
Consistency beats frequency. A common mistake solar companies make is posting every day for a week, then ghosting for a month. Instead:
Post 3–4 times per week.
Plan content around themes: education, customer stories, team highlights, and offers.
Use tools like Buffer, Hootsuite, or Metricool to schedule ahead and stay organized.
To make the creation process easier, create templates for recurring post types. That way, you’re not reinventing the wheel every week.
Need help with marketing for your solar company?
Social media marketing for solar companies in 2025 isn’t about going viral. It’s about building trust, staying in the minds of internet users, and showing up consistently with real value.
Whether you read this whole post top-to-bottom, or you just needed a piece of our marketing advice, we hope these steps have helped you create a stronger solar energy marketing plan.
If you’re looking for an agency to help you execute these steps, automate communications and activate marketing campaigns, we can help. Digxital helps you grow organically without expensive leads or ads by helping you deliver an amazing customer experience.
We turn happy customers into more 5-star reviews and referrals. Book a demo today or start for Free to see how we can help make your solar company stand out.
Digxital